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Entrepreneur & Multimedia Artist YiZhou Debuts at Fred Segal


Entrepreneur and multimedia artist YiZhou celebrated the launch of her new fashion and lifestyle brand GLOBAL INTUITION at an exclusive event held at Fred Segal in Hollywood on July 26, 2018.

The first collection includes limited edition, one-of-a-kind bespoke designs using Swarovski® crystals, featured in a special window display, co-created with Fred Segal.

Joining GLOBAL INTUITION founder YiZhou at the launch event were John Frierson, president Fred Segal, Italy-America Chamber of Commerce West President Nicola Serragiotto and executive director Genny Nevoso, Cinemoi CEO Roderick Sherwood, Hollywood power attorneys Robert Darwell, Linda Lichter and Miles Cooley, two-time governor and second vice-chair of the Academy of Television Arts & Sciences Brian Hurst, and young models from the LA fashion scene.

GLOBAL INTUITION is inspired by social media and everyday life, digital philosophy and quotes, science and meditation and cross cultural eventful moments and exchanges. Founded by international multimedia artist and entrepreneur YiZhou, GLOBAL INTUITION is an American brand that highlights the cross border aspect of creativity and production today. The brand was conceived in the social media era, designed in Shanghai and Los Angeles and produced in China, with a focus on Chinese manufacturing, know-how and sustainability. Breaking away from traditional fashion show codes, the brand is completely based on the “see now and buy now” model. The brand’s motto is “Minimal Soulful Luxury” for modern day social media citizens.  The line will feature a basic line with an affordable price point, a classic line consisting of more expensive items with a higher price point, as well as special limited edition heritage lines.

GLOBAL INTUITION will be available in all Fred Segal locations on September 20, 2018.


About YiZhou, Global Intuition Founder:

Chinese multimedia artist YiZhou was raised in Rome, Italy and studied in Paris and London, earning degrees in political science and economics. She is a polyglot artist whose video works have been shown at Shanghai Biennale, Venice Biennale, Sundance Film Festival and Cannes Film Festival. In 2010, she relocated to China and founded her creative strategy digital production company YiZhouStudio in Shanghai and Hong Kong. She founded YiZhouStudio LA as the US branch in 2018. YiZhou is currently developing her first feature film as a writer/director and plans to invest into Hollywood and Chinese co-productions via her new company “Into the Sun Investment.” She is the founder of the new fashion brand Global Intuition that will launch in Fred Segal stores in September 2018. YiZhou recently was named the global spokesperson for Shiseido’s new “Gels Collection.”

About Event Sponsors & Supporters
Event sponsors included Castiglion del Bosco wine, Tenuta Due Castelli prosecco, Gelato Go for gelato, and sound design by Hollywood attorney Robert Darwell. The event was made possible with the generous support of the Italy-America Chamber of Commerce West, Consul General of Italy in Los Angeles Antonio Verde and his team at the Italian Consulate in Los Angeles.